BRAND PROMOTION: THE EFFECTS OF CELEBRITY ENDORSEMENT AND BRAND IMAGE ON CONSUMER BUYING DECISION

In the recent years, the influence of celebrity in promoting a brand is promising.Without a doubt, celebrity endorsement will boost business brand awareness with an endorsement.This research objective is to analyse the effect of celebrity endorsement and brand image toward the customer buying decision.The purpose of this study is to provide guidanc

In Knee Walkers the following article, we will develop some current debates about the state and the meanings that involve in academic and political discourse in contemporary Latin America.From the emergence of various governments critical to the neoliberal paradigm, born of strong heat and disruptive processes of collective action and subordinate K